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                           BIOGRAPHY

There are many reasons why we choose to wear a particular article or style of clothing. Many of us consider our choice in clothing as an extension of our identity. While many others pick items from their wardrobe that reflect their current mood. There are also many times when we choose to dress a certain way in anticipation of being in a particular social setting. Even people who don’t seem to bother with matching clothes or wearing a designer label or walk around wearing clothes that are torn and dirty, are making a statement. What remains to be examined is whether or not there is a clear relationship between the clothing we wear and our social interactions.

received and the way they were dressed. Published in the Psychological Reports, 2002 her study titled “Customer Service As A Function of Shopper’s Attire’” revealed that upon entering a store, it took more than 20 seconds longer for an employee to approach a shopper dressed in gym clothes, as opposed to one dressed as if she were on her way to work. She concluded, “Clothing, like other aspects of appearance, seems to exert at least some influence on how we are perceived and treated by others,” (204).

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